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Why Digital Transformations Fail

Why Digital Transformations Fail
  • The Digital Transformation 5.0 model — a progression from basic digital automation to a “Living DNA” stage where digital capability is embedded into the company’s identity.
  • Why transformations fail — over‑delegation, unclear ownership, lack of iterative execution, and weak disruption empowerment.
  • Disciplines for each stage — each stage includes two operational disciplines and a checklist to keep leaders on track.
  • Case studies — examples from P&G, Netflix, Blockbuster, and other companies illustrating success and failure patterns.
  • Leadership emphasis — transformation succeeds only when leaders stay personally involved rather than outsourcing responsibility.

The book argues that 70% of digital transformations fail not because of technology, but because organizations lack clear goals, committed leadership, and disciplined execution. Saldanha proposes a five‑stage maturity model with two disciplines per stage, forming a practical roadmap for making digital transformation repeatable and sustainable.


Saldanha’s perspective is unusually practical because it comes from 27 years leading global IT and shared services at Procter & Gamble, where he oversaw digital transformation across 60+ countries. The book distills those lessons into a repeatable operational playbook rather than abstract strategy.